Kindred Chrysalis Therapy Brand Identity

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Brand identity for Kindred Chrysalis Therapy, a practice in Tustin, CA, led by Jennifer Walker, LMFT, specializing in Sex Therapy and Ketamine Assisted Psychotherapy (KAP).

What we created together:
☼ Brand Strategy & Mood Boards

☼ Brand elements including logos, icons, fonts, colors, textures & stock photography selects

☼ Style guide

☼ Social Media Templates and Canva Brand Hub Setup

☼ Business Cards

Main Logo: The logo showcases a monarch butterfly with a central swirl, symbolizing the fully realized potential of a chrysalis.

Mood Boards: I created 3 mood board directions to establish a visual feeling for the brand that aligned with the client’s brand strategy.

Logo Systems: A cohesive system of logos that can be used on a variety of applications.

Style Guide: I provided a style guide and brand assets for every brand identity project, including guidelines for logo usage, brand colors, fonts, etc. The brand assets are also uploaded to Canva's Brand Hub for easy access and use in creating marketing materials.

☼ Brand Application ☼